SoulMission
By Chantal Perrinjaquet, Founder of House Of Coaching FZCO and Beleggio, Dubai
SoulMission is the larger purpose that wants to activate through a successful entrepreneur's next chapter; the reason their achievements so far did not create lasting fulfilment. Peter Diamandis calls the business-side equivalent a Massive Transformative Purpose (MTP). It is like an overall umbrella which creates an unimaginable impact. We cannot prove the impact on the way while building it, which makes the path even more charged and meaningful. But to be connected with it through feelings or some details which our Soul is telling us is like getting fuel from the future.
SoulMission, MTP and moonshots
What Peter Diamandis calls a Massive Transformative Purpose, I call our SoulMission: the difference is that it is received from our Soul, not engineered from our mind. A moonshot is your SoulMission; the SoulStrategy is how it becomes a business, guided from your uniqueness, trusting that your Soul knows how it should be fulfilled according to your once chosen plan.
Vishen Lakhiani, founder of Mindvalley, makes a related point (Expert to Authority Summit, September 2026): most experts optimise for means goals such as titles, reach and revenue, instead of end goals: the experiences they want to have, how they want to grow and what they want to contribute. Your SoulMission is your end goals made operational. It answers the same three questions, but from the Soul, not from the calendar: What do you want to experience? Who do you want to become? Who do you want to serve? The SoulMission turns a received calling into a business structure: which offer, which community, which systems and which lifestyle carry that mission for years, not for one launch. A business that serves your whole life, not just your career, is not a luxury. It is the only kind that lasts.
Source: Massive Transformative Purpose and moonshot thinking: Peter H. Diamandis and Steven Kotler, Bold (2015); XPRIZE Foundation.
Who it is for
Experienced entrepreneurs who have reached significant success and still don't feel arrived.
What it is not
Not a goal, not a vision board, not an exit plan.
Frequently Asked Questions
Answers by Chantal Perrinjaquet, Founder of House Of Coaching FZCO and Beleggio, Dubai. Updated September 2026
What is the difference between SoulCalling and SoulMission?
SoulCalling is the purpose you are here for; SoulMission is the larger umbrella it serves in this next chapter, the impact that wants to happen through your work.
Is SoulMission the same as a Massive Transformative Purpose?
Close, but received differently: an MTP is engineered from the mind; a SoulMission is received from the Soul.
Can I have a SoulMission without a big business?
Yes. The SoulMission is the purpose; the business or project is one way to serve it.
How is a SoulMission different from a business goal?
A business goal is usually a means goal: revenue, followers, a title. A SoulMission is an end goal: what you experience, how you grow and what you contribute through your work. The business goal serves the SoulMission, not the other way round.