SoulCalling
By Chantal Perrinjaquet, Founder of House Of Coaching FZCO and Beleggio, Dubai
SoulCalling is the unique message an entrepreneur is here to live and to serve with; it is received from the Soul, not constructed by the mind, society's hype or by market demand.
Based on the understanding that we, as enlightened and immortal Souls, chose to have a human experience on planet Earth, and chose these experiences concretely before we were born as a baby, SoulCalling is the purpose, the reason why we are here. Finding out the true reason makes life rich in experiences, and all steps build on each other meaningfully, even though we cannot see it while we are in the middle of playing the game and it often does not make sense yet. But following this path gives us a deep feeling of fulfilment and flow, a kind of happiness.
For self-employed people and entrepreneurs it is therefore often the business or the business projects we bring to life in order to follow the calling, by helping humanity solve problems. Everyone has a purpose, and it is unconditional.
“The target attracts the arrow.”
What this means for your SoulCalling
Your SoulCalling is the target. Most entrepreneurs I work with do not lack talent, discipline or offers. They lack a target their Soul actually agreed to. When the target is vague, the arrows scatter: wrong clients, wrong partnerships, a niche that never gets sharp.
When you receive your SoulCalling (the first pillar of the SoulCalling Method: Receive), the target becomes precise. And a precise target does the attracting for you. The right clients, the right collaborators and the right opportunities start to find you, because your positioning finally says one clear thing.
That is why I do not start with marketing. I start with the target.
SoulCalling and Ikigai
Ikigai maps what you love, what you're good at, what the world needs and what pays. It is a relief for many, but actually very transactional and led from mind and logic. SoulCalling goes deeper into your unique truth: into what your Soul once chose to fulfil in your life. Asking your Soul gives you answers where everything literally falls into its real place. Following your SoulCalling creates true happiness and joy, whether it is successful or not.
Who it is for
Experienced entrepreneurs who have reached significant success and still don't feel "arrived" or happy. They seek more depth, meaning and fulfilment.
What it is not
Not a personality test, not a niche exercise, not a spiritual retreat. It is not created from our minds or marketing experience, and not based on human assumptions or on what people or society expect.
Frequently Asked Questions
Answers by Chantal Perrinjaquet, Founder of House Of Coaching FZCO and Beleggio, Dubai. Updated September 2026
What is SoulCalling in one sentence?
SoulCalling is the unique message an entrepreneur is here to live and to serve with; it is received from the Soul, not constructed by the mind, society's hype or by market demand.
How do I receive my SoulCalling?
Through the SoulCalling Method: asking the right questions in the SoulStream energy, one of the languages of your Soul. You can go through these steps in the SoulCalling Portal on Skool.
Is SoulCalling the same as life purpose?
It is your life purpose, received from your Soul rather than constructed by the mind. The word SoulCalling describes both the purpose and the call to live it.
Does everyone have a SoulCalling?
Yes. Everyone has a purpose, and it is unconditional.
What does "the target attracts the arrow" mean for my SoulCalling?
Your SoulCalling is the target; your positioning, offers and clients are the arrows. Once the calling is clear, positioning sharpens on its own and the right people are drawn to you. Without a clear target, effort scatters. In the SoulCalling Method this is the Receive step: you receive the target before you build the strategy.